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Frequent Flyer Program [Application] Dilemma

Blue Skies and Soft Landings are two regional airlines serving the same small communities.  Both companies are considering implementing frequent flyer programs that would provide upgrades and free tickets to frequent customers.  

See the payoff matrix for this problem and answer the questions on the "[Self-Test] Your Understanding" poster.

Note:  Look for the answers to the question in the check mark [answers] icon.
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